Sans Normal Ogru 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Axios Pro' by TipoType and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, utilitarian, clarity, impact, approachability, simplicity, versatility, rounded, geometric, monoline, open counters, high legibility.
A heavy, rounded sans with largely monoline strokes and smooth curve-to-stem transitions. The design uses broad, open counters (notably in C, G, O, and e) and sturdy verticals, producing a stable, even texture in text. Terminals are mostly straight and clean, with softened joins that keep the forms approachable rather than rigid. Uppercase proportions feel broad and calm, while lowercase shapes are simple and highly regular, emphasizing clarity over stylization; numerals are similarly robust with clear distinctions.
Well-suited to bold headlines, brand marks, and short-form messaging where a strong, friendly presence is needed. The open counters and clean construction also work for signage and interface labels, especially at medium-to-large sizes where its sturdy forms stay crisp and readable.
The overall tone is contemporary and approachable, with a confident weight that reads as straightforward and dependable. Rounded geometry and open forms add a friendly, accessible character without becoming playful or quirky.
Likely drawn to deliver an unambiguous, contemporary sans that balances geometric clarity with softened, approachable rounding. The emphasis appears to be on high-impact readability and a consistent, dependable texture across uppercase, lowercase, and numerals.
In paragraph settings the font maintains a consistent rhythm and strong word shapes, with ample internal space that helps prevent dark spots at heavier sizes. The figures and basic punctuation shown integrate cleanly with the letterforms, supporting a cohesive, no-nonsense typographic voice.