Serif Normal Hidav 7 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: fashion headlines, magazine display, luxury branding, posters, packaging, elegant, fashion, editorial, dramatic, refined, editorial voice, luxury signaling, display impact, modern elegance, didone-like, hairline, pointed serifs, calligraphic, crisp.
A sharply slanted serif with extreme thick–thin modulation and long, tapering hairlines. The letterforms are compact and tightly proportioned, with narrow counters and a brisk, vertical rhythm that reads as precise and controlled. Serifs are fine and pointed, terminals often finish in needle-like wedges, and curves transition quickly from heavy stems to delicate connecting strokes. In text, the face maintains a consistent, glossy texture where thick strokes form dark ribbons and hairlines add a crisp sparkle.
Best suited to large sizes where the delicate hairlines and sharp serif details can be appreciated—such as magazine headlines, fashion or culture layouts, brand marks, and premium packaging. It can work for short editorial decks or pull quotes when reproduced with sufficient resolution and contrast control.
The overall tone is luxurious and poised, with a distinctly editorial feel. Its high-drama contrast and sleek slant suggest couture, premium branding, and sophisticated print design rather than everyday utilitarian reading.
The design appears intended to deliver a modern, high-fashion serif voice: compact, incisive shapes paired with dramatic contrast and a pronounced slant for momentum. Its controlled construction and polished detailing aim to create impact and sophistication in display typography.
Capitals show a statuesque, display-leaning presence, while the lowercase remains compact and energetic, creating a lively alternation of dense stems and fine joins. Numerals match the same razor contrast and narrow stance, supporting a cohesive typographic color across mixed content.