Sans Normal Abban 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, friendly, clean, dynamic, approachable, readability, warm modernity, italic emphasis, everyday utility, humanist, rounded, open, airy, smooth.
A slanted sans with smooth, rounded construction and open counters. Strokes remain largely uniform, with gentle curve-to-stem transitions and softly finished terminals that keep the texture even. Proportions feel balanced and readable, with a moderate x-height and clear ascender/descender reach; the italic angle adds forward motion without becoming sharply calligraphic. Numerals follow the same rounded, steady rhythm and sit comfortably alongside the letters.
Works well for UI copy, product messaging, and editorial text where a clean sans is needed but a warmer, more human tone is desired. The italic slant makes it particularly effective for emphasis in interfaces, pull quotes, captions, and brand voice applications that benefit from a sense of motion and friendliness.
The overall tone is modern and friendly, combining clarity with a relaxed, conversational feel. Its consistent rhythm and soft curves read as approachable and contemporary, while the italic slant adds energy suitable for emphasis and lively messaging.
Designed to provide a contemporary sans reading experience with an energetic italic posture, aiming for clarity in continuous text while keeping forms soft and inviting. The consistent, rounded geometry suggests an intention to balance modern neutrality with an approachable personality.
Round letters (like O/C/e) maintain generous interior space, supporting legibility at text sizes. The slant is consistent across uppercase, lowercase, and figures, creating a cohesive, continuous flow in paragraphs.