Sans Normal Abmud 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, brand systems, editorial, presentations, signage, modern, clean, friendly, dynamic, efficient, clarity, emphasis, neutrality, modernity, versatility, oblique, humanist, rounded, open, airy.
A slanted sans with smooth, low-contrast strokes and generously rounded curves. The forms read as crisp and contemporary, with open apertures and simple terminals that keep counters clear. Proportions are balanced and straightforward, with a steady rhythm across text; rounded letters like O/C/G feel elliptical and even, while diagonals (A/V/W/X/Y) are sharply cut and consistent. Figures are straightforward and legible, with simple construction that matches the letterforms.
This font suits interface typography, dashboards, and product surfaces where a clean italic is needed for emphasis without a dramatic change in texture. It also works well for contemporary branding, editorial callouts, and presentation typography, and can serve in short-to-medium reading contexts where a brisk, modern slanted voice is appropriate.
The overall tone is modern and pragmatic, with a mild friendliness coming from the rounded geometry and open shapes. The italic angle adds momentum and a sense of forward motion, making the voice feel active without becoming flashy.
The design appears intended to provide a versatile italic sans that stays neutral and readable, using rounded construction and open counters to maintain clarity. It aims for a contemporary, utilitarian feel while preserving a slightly approachable character through softened curves and consistent, uncomplicated detailing.
The slant is consistent across capitals, lowercase, and numerals, supporting smooth word shapes in running text. Curved joins and restrained detailing keep the texture even, while the simplified terminals help maintain clarity at a range of sizes.