Serif Normal Lemad 1 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Agatho' by Andfonts, 'Charter BT' by Bitstream, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'ITC Charter' by ITC, and 'Periodica' by Mint Type (names referenced only for comparison).
Keywords: book text, editorial, academic, corporate, reports, classic, scholarly, authoritative, literary, formal, readability, tradition, editorial utility, professional tone, bracketed, crisp, balanced, robust, traditional.
This is a conventional serif with bracketed, wedge-like serifs and a steady, moderate stroke modulation. Proportions are balanced with a normal x-height, rounded bowls, and clear vertical stress in letters like O and C. Terminals tend toward sturdy, slightly flared finishes rather than delicate hairlines, giving the face a confident, print-like solidity. The lowercase shows compact, readable forms with a two-storey a and g, while caps are sturdy and evenly spaced, producing a consistent rhythm in text.
It suits long-form reading environments such as books, essays, and journal layouts, where a familiar serif texture supports comfortable scanning. It also works well for editorial headlines, institutional communications, and formal documents that benefit from a traditional, credible voice.
The overall tone is traditional and bookish, with a measured formality that feels dependable and established. Its shapes suggest editorial seriousness rather than display eccentricity, projecting clarity, credibility, and a calm, institutional presence.
The design intention appears to be a versatile, time-tested text serif that prioritizes readability and typographic neutrality, while retaining enough serif character to feel established and professional across print-like applications.
The numerals appear lining and proportionally consistent with the capitals, maintaining the same serif treatment and moderate contrast. Curves and joins are kept clean and conservative, and the face holds its weight well in larger setting without relying on extreme contrast for character.