Serif Normal Lulul 8 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ITC Bookman' by ITC, 'Passenger Serif' by Indian Type Foundry, and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, traditional, scholarly, formal, authoritative, clarity, authority, impact, tradition, readability, bracketed, oldstyle, robust, bookish, sturdy.
This serif has sturdy, bracketed serifs and a noticeably weighty color on the page. Curves are generously rounded with modest contrast, while terminals and joins feel smooth rather than sharply chiseled. Proportions lean broad, with ample counters in letters like O, D, and a, and a solid, slightly condensed inner rhythm in dense text. The lowercase shows a two-storey a and g, and the overall drawing keeps a consistent, conventional text-serif structure with confident, substantial strokes.
It works well for headlines and short-to-medium editorial settings where a strong serif voice is desirable, such as magazines, book covers, and posters. The wide, robust forms also suit display-sized typography that needs a classic, trustworthy feel.
The tone is traditional and bookish, projecting authority and familiarity. Its bold presence reads as institutional and editorial, suited to contexts where clarity and gravitas matter more than delicacy or minimalism.
The design appears intended as a conventional text serif with extra heft for impact, aiming to balance classic proportions with a darker, more emphatic page color. It prioritizes familiar letterforms and steady rhythm for dependable readability in editorial and titling use.
Round punctuation (like the i/j dots) appears full and prominent, reinforcing the sturdy texture. Numerals are strong and straightforward, matching the letterweight for cohesive text-and-figure settings.