Slab Contrasted Urtu 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry, 'Pulpo' by Floodfonts, 'ITC Bookman' by ITC, and 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, signage, sturdy, confident, traditional, assertive, impact, readability, print tradition, authority, craft detail, bracketed serifs, soft corners, ink-trap feel, high readability, classic proportions.
This typeface features heavy, bracketed slab-like serifs and a robust, print-forward construction. Strokes show a clear but not extreme contrast, with thick verticals and slightly lighter connecting strokes that keep counters open. Terminals are generally squared yet subtly softened, and several joins show small notches and tightened corners that give an ink-trap-like, cut-in detail at stress points. Proportions read broadly set with generous widths and stable, vertical posture, producing a strong, even rhythm across both uppercase and lowercase.
It performs best where a forceful, readable voice is needed—headlines, poster copy, and packaging or label typography. The wide set and strong serifs also make it suitable for editorial titling and short blocks of emphasis text, as well as signage that benefits from bold, traditional letterforms.
The overall tone is sturdy and confident, with a classic editorial seriousness. Its weight and slabbed finishing evoke traditional print and institutional typography, while the crisp, slightly carved details add a purposeful, crafted edge.
The design appears intended to deliver a high-impact slab-serif voice that remains readable and structured. It balances classic serif conventions with small cut-in details at joins, aiming for strong presence in display settings while preserving clarity across mixed-case text.
Uppercase forms feel formal and steady, while the lowercase retains a workmanlike practicality with clear differentiation between similar shapes. Numerals are strong and highly legible, matching the letterforms’ solid stance and supporting display use without becoming overly decorative.