Sans Contrasted Askas 10 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, branding, headlines, lookbooks, elegant, quiet, refined, modernist, refined voice, editorial clarity, modern elegance, premium branding, high aperture, open forms, long extenders, crisp terminals, calm rhythm.
This typeface presents slender, clean letterforms with a measured contrast and a restrained, contemporary structure. Strokes are predominantly straight and crisp, with gently tapered joins and occasional soft curvature that keeps the overall texture smooth rather than rigid. Proportions are compact and vertically oriented, with long ascenders and descenders that add air and a graceful rhythm in text. Counters are generally open and the shapes stay consistent across uppercase and lowercase, producing an even, polished typographic color.
It works especially well for editorial typography—magazine headlines, pull quotes, and elegant subheads—where its slender construction and controlled contrast can shine. The font also suits branding and packaging that needs a refined, contemporary tone, and it can serve as a distinctive text face when set with comfortable spacing and line height.
The overall tone is refined and editorial, suggesting sophistication without feeling ornate. Its quiet contrast and poised proportions read as modern and tasteful, with a subtle formality that suits premium, content-forward design.
The design appears intended to deliver an understated, fashion-forward elegance: a clean, modern framework enhanced by subtle contrast and tall proportions to create a sophisticated reading texture.
In the samples, the type maintains clarity at large display sizes while keeping a delicate, high-end feel. The numerals appear streamlined and consistent in weight with the letters, supporting a cohesive voice for mixed text and figures.