Sans Normal Vidaj 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'HD Node Sans' by HyperDeluxe, 'Hamburg Serial' by SoftMaker, 'Frygia' by Stawix, 'Kommon Grotesk' by TypeK, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, packaging, sporty, energetic, modern, friendly, confident, impact, motion, clarity, approachability, modernity, oblique, rounded, geometric, soft corners, compact.
This typeface is a slanted sans with hefty, even stroke weight and softly rounded joins that keep the forms smooth rather than sharp. Lettershapes lean on broad geometric curves with slightly squarish counters in places, producing a compact, sturdy texture. Terminals are clean and mostly blunt, while curves on letters like C, S, and G feel controlled and consistent. The lowercase is simple and workmanlike, with single-storey a and g, short, solid arms, and a utilitarian rhythm that stays clear at large sizes. Numerals are equally robust, with wide bowls and straightforward construction that matches the letterforms.
It works best for branding, headlines, and poster-style typography where a strong, energetic voice is needed. The forward slant and sturdy shapes also suit sports, outdoor, and product messaging, as well as packaging or promotional materials that benefit from a bold, approachable presence.
The overall tone is assertive and active, with an athletic, forward-leaning momentum. Its rounded geometry keeps it approachable, balancing strength with a friendly, contemporary feel. The heavy presence and steady rhythm read as confident and practical rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion, using rounded geometric construction to stay friendly and legible while projecting strength. It prioritizes clear silhouettes and consistent weight for confident display typography and energetic messaging.
The oblique slant is consistent across capitals, lowercase, and figures, giving lines a continuous sense of motion. Wide curves and tight apertures create strong silhouette recognition, and the spacing appears tuned for impactful display while remaining readable in short text runs.