Sans Superellipse Ugmup 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akko', 'Akko Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype and 'Paradroid' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, playful, retro, impact, motion, legibility, friendliness, display, oblique, rounded, soft corners, chunky, compact counters.
A heavy, oblique sans with rounded-rectangle construction and soft, blunted terminals. Curves read as superelliptical rather than circular, giving O/C/G and the bowls of B/P/R a squarish-round feel. Strokes are monolinear and dense, with compact counters and sturdy joins that keep the silhouettes punchy at display sizes. The lowercase shows simple, single-storey forms and short extenders, while the numerals are wide, blocky, and highly uniform in color.
Best suited to short, bold messaging such as headlines, posters, logos, and brand marks where impact and speed are desired. It can also work well on packaging, labels, and sports or event graphics, especially when set large enough to preserve the small internal counters.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and impact. Its rounded geometry keeps it friendly rather than aggressive, landing in a sporty, headline-driven voice with a hint of retro signage and sticker-like boldness.
The design appears aimed at delivering maximum visual punch through compact, rounded geometry and a consistent forward slant. Its letterforms prioritize strong silhouettes and a continuous rhythm, emphasizing immediacy and modern display usability over delicate detail.
Spacing appears intentionally tight and compact, producing a strong, uninterrupted texture in words and lines. The angled stance is consistent across caps, lowercase, and figures, and the rounded corners help maintain clarity in dense shapes like 8, B, and S.