Serif Normal Poluf 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Contane Text' by Hoftype, 'ITC New Veljovic' by ITC, and 'Exquisite Pro' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, book covers, magazines, branding, editorial, authoritative, classic, dramatic, formal, display impact, editorial tone, classic authority, heritage branding, bracketed, wedge serifs, sharp terminals, vertical stress, compact counters.
This typeface is a strongly sculpted serif with crisp, bracketed wedge serifs and pronounced thick–thin modulation. The forms show a mostly vertical stress, with sturdy stems and tapered joins that create sharp interior notches in letters like N, M, W, and V. Uppercase proportions feel broad and monumental, while the lowercase keeps a moderate x-height with compact counters and relatively short ascenders and descenders. Numerals are bold and high-impact, with clear, conventional shapes that match the weight and contrast of the letters.
It performs best in display contexts such as headlines, poster typography, magazine mastheads, and book-cover titling where contrast and serifs can be appreciated. It can also support bold, heritage-leaning branding and editorial pull quotes, especially when set with generous spacing.
Overall, the font conveys a traditional, authoritative tone with a distinctly editorial bite. Its sharp serifs and dramatic contrast create a sense of gravitas and ceremony, while the broad stance reads confident and attention-getting.
The design appears intended to deliver a classic serif voice with heightened drama—combining traditional proportions with assertive weight and crisp detailing to stand out in titles and prominent text.
The rhythm is built from heavy verticals and abrupt tapers, producing strong word-shapes at display sizes. Curves (C, O, S, e) are tight and weighty, while diagonals and joins add a slightly chiseled, engraved character.