Serif Normal Poloh 1 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry, 'Quador' by Fontador, 'URW Antiqua' by URW Type Foundry, and 'Editora' by Untype (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, classic, authoritative, dramatic, formal, display impact, editorial tone, classic refinement, brand authority, bracketed, ball terminals, sculpted, robust, rounded.
This serif shows strongly sculpted, high-contrast letterforms with a broad footprint and substantial vertical stems. Serifs are clearly bracketed and flare into rounded, teardrop-like terminals in many places, giving the outlines a carved, engraved feel rather than a purely geometric construction. Counters are generous in the capitals, while the lowercase is compact and sturdy with round dots and pronounced shaping at joins; the overall color is dark and confident, with consistent stress and crisp internal curves that hold up in display settings.
Best suited to headlines, decks, pull quotes, and other short-to-medium setting where its contrast and sculpted serifs can be appreciated. It can also work for heritage-leaning branding and packaging, particularly when a confident, traditional voice is needed.
The tone is traditional and emphatic, with a headline-ready presence that feels editorial and established. Its dramatic contrast and rounded, calligraphic finishing add a touch of sophistication and ceremony, making it feel more like a classic publication face than a minimalist modern serif.
The design appears intended to deliver a classic serif voice with heightened contrast and a bold, display-oriented build. Its bracketed serifs and rounded terminals suggest an aim for refined drama and readability at larger sizes, balancing authority with a slightly decorative finish.
The numerals and capitals read especially strongly due to the wide proportions and deep vertical emphasis, while the rounded terminals prevent the heaviness from becoming purely blunt. Spacing appears designed for impact, producing a dense typographic texture in paragraph-like sample lines.