Slab Square Imfy 2 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, collegiate, rugged, confident, retro, impact, durability, heritage, branding, blocky, compact, squared, sturdy, graphic.
A heavy, block-built slab serif with squared contours and broad, flat terminals. The design favors large counters and roomy interior shapes, with rounded-square bowls (notably in O, Q, and numerals) and crisp right-angle joins that keep the texture dense and uniform. Serifs read as sturdy slabs integrated into the stems rather than delicate add-ons, and corners are subtly softened to avoid a brittle, stencil-like feel. Lowercase forms are chunky and highly legible, with short ascenders/descenders and a strong, steady baseline rhythm; numerals match the same squared, engineered logic.
Best suited to headlines, posters, athletic identities, and bold branding where impact and durability matter. It also works well for packaging, labels, and short callouts on signage or interfaces, especially when set with generous spacing and ample size.
The overall tone is assertive and workmanlike, with a familiar sporty/heritage flavor that recalls varsity lettering and industrial signage. Its mass and squareness give it a confident, no-nonsense voice that feels durable, bold, and attention-seeking without relying on contrast or calligraphic motion.
The letterforms appear designed to maximize presence and clarity through thick, squared geometry and robust slab terminals. The consistent, engineered shapes suggest an intention to evoke heritage strength—equally at home in varsity-style marks and utilitarian display typography.
In text, the bold slabs and squared apertures create a dark, even color that holds up well at large sizes, while the tight, blocky details can feel dense as lines of text get smaller. The Q’s prominent tail and the squared, inset counters in letters like a/e/g add distinctive, logo-friendly character.