Slab Square Himi 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sturdy, confident, collegiate, industrial, retro, impact, ruggedness, brand presence, signage clarity, retro sports, blocky, chunky, square-serif, compact counters, bracketless slabs.
A heavy, block-built slab serif with broad proportions and flat, square-ended terminals. Strokes are monolinear and dense, with minimal modulation and crisp right-angle joins that create a solid, poster-ready texture. The serifs read as thick, unbracketed slabs, and many curves (notably in C, G, O, and S) are slightly squared off, producing a strong geometric rhythm. Lowercase forms are simple and sturdy, with short-to-moderate extenders and rounded-but-rectified bowls; numerals are similarly bold, with wide, stable silhouettes and compact interior counters.
Well suited to headlines, short subheads, and impactful messaging where weight and presence are desired. It works especially well for sports-themed branding, badges, labels, and packaging that benefits from a rugged, high-contrast-in-size (not stroke) look. In longer text, it will perform best at larger sizes with comfortable line spacing to keep counters from feeling tight.
The overall tone is assertive and workmanlike, leaning into a classic collegiate and signage feel. It communicates strength and reliability, with a hint of vintage sports branding and industrial labeling. The chunky forms and squared curves give it an unapologetically bold, no-nonsense voice.
The design appears aimed at delivering a bold slab-serif voice optimized for display impact: wide, stable letterforms with squared terminals and simplified interiors. Its shapes prioritize strong silhouettes and a classic, athletic/industrial flavor that remains legible under heavy ink and at distance.
Spacing appears intentionally generous for such heavy shapes, helping maintain clarity in dense settings. The design favors clear silhouettes over delicate interior detail, making it most effective when set with breathing room and at display sizes.