Serif Other Lamo 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, display, posters, editorial, branding, dramatic, luxury, theatrical, retro, attention, stylization, impact, didone-like, wedge serif, ink-trap, sculptural, high-waist.
A striking serif with extreme thick–thin modulation and crisp, tapered terminals that read like wedge serifs. The design leans on sharp triangular joins and carved-in notches, creating a cutout/ink-trap effect in places (notably in letters like A, M, N, W, and the diagonals). Curves are broad and glossy, with tight apertures and a sculpted, poster-like weight distribution; counters often feel pinched by thin hairlines against heavy stems. Uppercase forms are commanding and fairly wide, while lowercase shows a compact, sturdy build with short extenders and distinctive curled beaks/teardrop details on letters such as a, c, e, and g. Numerals follow the same high-contrast, display-oriented logic, with dramatic bowls and hairline connections that emphasize rhythm over small-size clarity.
Best suited to headlines, magazine mastheads, campaign posters, and brand marks where its contrast and sculptural notches can read clearly. It can also work for short pull quotes or packaging callouts, especially where a dramatic, fashion-forward tone is desired; for longer text, it will perform more reliably at larger sizes with generous spacing.
The overall tone is glamorous and high-drama, mixing fashion-editorial refinement with a slightly surreal, carved display personality. Its sharp contrasts and chiseled details suggest sophistication and spectacle, making the font feel bold, confident, and intentionally attention-grabbing rather than neutral or purely text-focused.
The design appears intended as a high-impact display serif that merges classic high-contrast typography with deliberately stylized, carved details. Its wedge-like serifs, sharp joins, and decorative notching prioritize visual character and memorability for titles and branding.
The rhythm is defined by alternating blocks of dense black and razor-thin hairlines, which creates a strong vertical pulse in setting. The distinctive triangular cut-ins and pinched transitions add personality and can become a key identifying motif in headings, but also make the face feel purpose-built for larger sizes where those details can breathe.