Sans Normal Allew 9 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui, clean, modern, friendly, neutral, open, clarity, modernity, approachability, versatility, geometric, rounded, generous spacing, sturdy, clear.
A broad, geometric sans with generous proportions and smooth, rounded curves. Strokes are uniform and calm, with minimal modulation and clearly defined terminals. Round letters (O, C, G) are near-circular, while straight-sided forms (H, N, E) feel stable and evenly weighted. The lowercase shows single-storey a and g, a compact, straight-armed t, and a simple, legible i/j with round dots; overall spacing and counters are open, supporting clarity at text and display sizes.
It performs well in headlines and short text where width and openness can contribute to a strong, airy voice. The clear shapes and sturdy spacing also suit UI labels, wayfinding, packaging, and brand systems that want a modern, approachable sans.
The tone is contemporary and approachable, with a straightforward, no-nonsense rhythm. Its wide stance and round construction give it a confident, friendly presence without becoming playful or decorative.
The design appears intended to deliver a clean, contemporary sans built from simple geometric forms, emphasizing openness, even color, and easy recognition across letters and numerals.
The numerals follow the same geometric logic, with rounded bowls and consistent stroke thickness; the 0 is oval and the 8 is balanced and symmetrical. Diagonals in V/W/X/Y are clean and sharp, adding a crisp edge to an otherwise rounded palette.