Sans Normal Nilij 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, neutral, clarity, impact, modernity, versatility, clean, rounded, geometric, open, sturdy.
A sturdy sans with broad proportions and generously open counters. Strokes are uniform with very little visible modulation, and terminals are cleanly cut, giving the forms a crisp, contemporary finish. Curves are smooth and circular, while joins stay controlled and compact, creating a steady rhythm in both uppercase and lowercase. The lowercase shows a single-storey “a” and “g” and a simple, functional construction throughout, keeping the texture even in continuous text.
Best suited to display contexts where impact and clarity are the priority, such as headlines, posters, and brand lockups. Its open shapes and strong silhouettes also make it a good fit for signage and packaging where quick recognition matters.
The overall tone is confident and straightforward, with a friendly, contemporary neutrality. Its round forms and open apertures keep it approachable, while the solid weight and wide stance project clarity and authority in headlines.
Likely designed as a contemporary, high-impact sans for clean communication and modern identity work, emphasizing simple geometry, open counters, and a stable, even typographic color.
Spacing appears comfortable and consistent, helping large sizes read as blocks without feeling cramped. Numerals are similarly robust and highly legible, matching the letterforms’ broad, geometric character.