Sans Normal Erdid 17 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, fashion, branding, packaging, posters, airy, refined, modern, calm, delicate, elegant tone, modern minimalism, lightweight display, editorial voice, monoline, clean, minimal, rounded, slender.
A very slender, monoline sans with a consistent rightward slant and smooth, rounded construction. Curves are drawn with gentle, near-circular geometry, while straight strokes stay crisp and evenly weighted, creating a light, continuous rhythm. Proportions feel tall and open with generous counters and clear spacing, and terminals are clean and unadorned, keeping the overall texture bright and unobtrusive in text.
Well-suited for fashion and lifestyle branding, editorial headlines, and refined packaging where a light typographic color is desired. It can work effectively for short to medium passages at comfortable sizes, and for display settings where its delicate strokes and slanted rhythm can be appreciated.
The tone is quiet and elegant, with a contemporary, understated sophistication. Its thin strokes and italic posture read as graceful and cultivated rather than bold or assertive, giving it a polished, editorial feel.
The design appears intended to deliver a minimalist, modern sans voice with an elegant italic motion—prioritizing lightness, clarity, and smooth round forms for a premium, contemporary look.
Round letters maintain a soft, even curvature, and diagonals (notably in V/W/X/Y) emphasize a sleek, linear cadence. Numerals match the same thin, airy color, supporting a cohesive typographic palette for mixed text and figures.