Sans Normal Olbab 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Innova' by Durotype, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, clean, confident, utilitarian, friendly, clarity, impact, versatility, legibility, simplicity, geometric, rounded, heavy, compact, high legibility.
A heavy, geometric sans with smooth, circular bowls and clean, fully closed counters. Strokes are consistently thick with minimal modulation, producing an even, solid color on the page. Curves are broadly drawn and terminals are mostly flat, while diagonals in letters like A, V, W, X, and Y are crisp and stable. Proportions feel compact with generous x-height and straightforward, uncluttered forms that stay readable at a glance.
Well suited to headlines, posters, and brand marks that need strong presence and quick readability. The compact, even forms also work for UI labels, navigation, and short blocks of copy where a robust sans tone is desired.
The overall tone is contemporary and no-nonsense, with a friendly edge from the round geometry. Its strong weight and even rhythm communicate confidence and clarity, leaning toward practical, signage-like directness rather than delicacy or formality.
The design appears intended as a straightforward, versatile geometric sans that prioritizes clarity and impact. Its consistent stroke weight, rounded construction, and simplified lowercase suggest a focus on dependable legibility across display and interface contexts.
Round letters (O, C, G, Q) emphasize near-circular construction, and the lowercase maintains simple, familiar shapes (single-story a and g) that read clearly in continuous text. Numerals are sturdy and wide enough to remain distinct, with smooth curves and firm horizontals for consistent texture.