Sans Other Asdem 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s media, event promos, playful, friendly, quirky, informal, chunky, fun branding, handmade feel, display impact, approachability, rounded, bouncy, offbeat, soft corners, cartoonish.
A heavy, rounded sans with softly tapered strokes and subtly irregular contours that create a hand-cut, slightly wobbly texture. Curves are full and bulbous while terminals often end in gentle wedges or angled cuts, giving letters a lively, carved feel rather than a purely geometric finish. Counters are generous and open for the weight, with compact joins and simplified shapes that keep forms sturdy at display sizes. Overall spacing and rhythm feel intentionally uneven in a controlled way, producing a buoyant, animated line of text.
Best suited for short-to-medium display copy where personality is the priority—posters, playful branding, packaging, event promotion, and children’s or family-oriented materials. It can also work for emphatic UI labels or social graphics when a friendly, informal voice is needed, but its strong texture is most effective at larger sizes.
The font reads as cheerful and mischievous, with a casual, kid-friendly tone and a DIY energy. Its bouncy silhouettes and uneven stroke endings suggest fun, approachability, and a lighthearted voice rather than corporate neutrality.
The letterforms appear designed to deliver a distinctive, upbeat display voice by combining sturdy, rounded sans foundations with intentionally imperfect, hand-cut details. The goal seems to be high-impact readability with a whimsical, approachable character.
The design shows consistent “soft-but-chiseled” terminals across both cases, and the numerals match the same rounded, chunky construction. The irregularities are mild but noticeable in running text, where the texture becomes part of the personality.