Sans Normal Amgoy 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, clean, approachable, playful, readability, approachability, versatility, modernity, rounded, soft terminals, monolinear, open counters, geometric.
A rounded, monolinear sans with generous curves and softly finished terminals. The overall construction leans geometric—circular bowls and smooth arcs—while keeping a practical, even rhythm in text. Counters are open and apertures read clearly, with compact joins and sturdy verticals that keep forms stable at display and text sizes. Uppercase shapes feel clean and balanced, and the lowercase maintains an uncomplicated, contemporary silhouette with straightforward ascenders and descenders.
It works well for UI and product text where clarity and a gentle personality are both important, and it scales nicely for branding, packaging, and signage thanks to its clean geometry and open counters. In editorial or marketing layouts, it supports headings and short blocks of copy with a contemporary, approachable texture.
The font communicates a friendly, modern tone without becoming informal or novelty-driven. Its soft geometry and open shapes create an approachable voice that feels calm and readable, with just enough warmth to suit brands that want to appear human and accessible.
The design appears intended as a versatile, modern sans that balances geometric roundness with everyday readability. Its consistent stroke and softened terminals suggest a goal of creating a neutral workhorse with a warm, friendly edge for broad commercial use.
Round letters such as O/C/G/Q show consistent curvature and a controlled, steady stroke. Numerals follow the same smooth, rounded logic and sit comfortably alongside the letters, supporting continuous reading in mixed alphanumeric settings.