Sans Normal Ahluz 15 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Apercu Condensed' by Colophon Foundry, 'Public Works JNL' by Jeff Levine, 'Retjeh' by MuSan, and 'Look' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, sporty, punchy, clean, impact, approachability, efficiency, clarity, rounded, compact, sturdy, high-contrast, geometric.
A compact sans with sturdy, even strokes and softly rounded curves. The letterforms lean toward geometric construction, with circular bowls and clean joins, but retain a slightly humanized feel through subtly irregular curvature and open apertures. Counters are relatively tight and the overall set is space-efficient, producing a dense rhythm that stays legible at display sizes. Uppercase shapes are broad-shouldered and stable, while lowercase forms keep simple, single-storey constructions where expected, with minimal ornament and straightforward terminals.
Well-suited to headlines, posters, and branding where a compact, high-impact sans is needed. It can work effectively in packaging and signage thanks to its strong shapes and straightforward letterfit, especially at medium-to-large sizes where the tight counters and dense texture read cleanly.
The tone reads modern and approachable, with a sporty, energetic confidence. Its rounded geometry keeps it friendly rather than severe, while the compact proportions and dark color give it a punchy, attention-grabbing presence.
The likely intention is a contemporary, space-efficient display sans that combines geometric clarity with friendly rounding for broad appeal. It appears designed to deliver strong visual punch without feeling harsh, making it useful for modern brand-forward typography and attention-led messaging.
The design favors clear silhouettes and strong verticals, which helps it hold up in short phrases and headlines. Numerals follow the same rounded, sturdy logic and appear built for quick recognition in prominent settings.