Sans Normal Ahluz 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Plasto' by Eko Bimantara, 'Gotham' by Hoefler & Co., 'Milcone' by Letterhend, and 'SST' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, signage, friendly, modern, confident, clean, approachable, clarity, impact, approachability, modernity, brand voice, rounded, high-contrast counters, soft terminals, compact, geometric.
A sturdy sans with rounded, geometric construction and a strong, even stroke presence. Curves are smooth and generous, producing open bowls and clean counters, while straight-sided forms stay crisp and vertical. The overall rhythm feels compact and efficient, with well-contained apertures and consistent rounding at key joins and terminals. Numerals and capitals read solid and headline-ready, matching the font’s broad, simplified forms.
This font performs best in display contexts such as headlines, posters, packaging, and signage where its bold presence and rounded geometry can carry a message quickly. It can also support brand systems as a primary sans for titles and short UI or marketing phrases that need clear, friendly emphasis.
The tone is modern and friendly, with a confident, no-nonsense weight that still feels approachable due to its rounded shaping. It communicates clarity and directness, suited to contemporary branding where warmth and legibility need to coexist.
The design appears intended to deliver a contemporary geometric sans voice with strong legibility and an inviting softness. It prioritizes clear silhouette and consistent shaping across uppercase, lowercase, and figures for reliable, attention-getting typography.
Round letters like O/Q and C/G appear prominently circular, reinforcing a geometric backbone. The lowercase keeps a simple, workmanlike texture with minimal fuss at joints, helping maintain a steady, uncluttered color in word shapes.