Sans Normal Pekup 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Power Pop' by Comicraft, 'Knicknack' by Great Scott, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, and 'Morl' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, kids, packaging, stickers, playful, friendly, chunky, quirky, casual, attention, approachability, humor, informality, rounded, blobby, soft corners, bouncy, informal.
A heavy, rounded sans with softly inflated shapes and minimal stroke modulation. Counters are compact and often oval, giving the letters a dense, “cut-out” look, while joins and terminals stay blunt and gently curved rather than sharp. Proportions vary noticeably from glyph to glyph, creating an irregular rhythm; several characters lean into slightly lopsided curves and off-center apertures that emphasize a hand-drawn, molded feel. The lowercase keeps a sturdy, straightforward construction with simple, single-storey forms and prominent dots on i/j, and the numerals match the same thick, soft-edged silhouette.
This font is well suited to headlines, posters, packaging, and playful branding where a bold, friendly presence is needed. It works especially well for kid-focused materials, casual signage, and social graphics where legibility at large sizes and a cheerful personality are priorities.
The overall tone is upbeat and approachable, with a cartoon-like warmth that reads as fun rather than formal. Its uneven, bouncy texture suggests spontaneity and humor, lending a lively voice to short messages and attention-grabbing headlines.
The design appears intended to deliver maximum visual weight with soft, approachable forms, combining simple sans construction with a deliberately quirky, hand-shaped irregularity. It aims to stand out quickly and convey fun, informal energy in display settings.
Spacing and internal shapes are intentionally tight, so the black mass dominates and creates strong impact at larger sizes. The rounded geometry and slightly inconsistent widths add character but also make long passages feel visually busy, favoring display use over sustained reading.