Sans Normal Peduv 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Squad' by Fontfabric; 'EquipCondensed' by Hoftype; and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids branding, friendly, playful, bold, approachable, retro, impact, approachability, informality, display clarity, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with compact proportions and softly blunted corners throughout. Curves are smooth and continuous, with wide, oval counters and minimal stroke modulation, giving the shapes a solid, even color. Terminals tend to be squared-off but softened, and many forms show slightly squared inner corners that add structure to the otherwise pillowy geometry. The overall rhythm is dense and confident, with short extenders and generous interior space for a weight this strong.
Best suited to display work where strong presence and readability at large sizes are needed—posters, headlines, packaging, and brand marks. It also fits playful or family-oriented contexts such as event graphics, product labels, and short callouts where a friendly, chunky texture helps carry the message.
The font reads warm and inviting rather than severe, projecting an upbeat, cartoon-adjacent tone. Its chunky construction suggests a retro sign-painting and poster sensibility, while the rounded detailing keeps it friendly and casual.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining a dense, high-ink silhouette with rounded geometry for easy, upbeat communication.
Uppercase forms are broad and stable, with simplified joins that avoid sharp points. Lowercase characters maintain a consistent, blocky silhouette; the single-storey a and g reinforce an informal voice. Numerals are bold and highly legible, with rounded bowls and straightforward construction suited to attention-grabbing settings.