Sans Normal Dogon 10 is a light, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, ui, branding, posters, signage, clean, airy, modern, friendly, neutral, clarity, modernity, openness, simplicity, versatility, rounded, open apertures, geometric, monoline, spacious.
This typeface is a monoline sans with broad proportions and generous interior space. Strokes maintain an even thickness, with softly rounded joins and terminals that keep the rhythm smooth and continuous. Curves lean toward circular/elliptical construction (notably in O, C, G, and numerals), while straight-sided forms remain uncluttered and open. Lowercase shapes read clearly with a tall x-height and simple, contemporary detailing, and the overall spacing feels relaxed and expansive.
The wide, open construction makes it particularly effective for headlines, short statements, and spacious layouts where a modern, airy look is desired. It can also suit interface labels and signage when generous letterforms and clear counters are helpful, especially at medium to large sizes.
The overall tone is clean and unforced, with a calm, approachable neutrality. Its rounded geometry and open forms give it a contemporary, friendly character without becoming playful or decorative.
The design appears intended to deliver a contemporary sans with an expansive footprint and highly legible, rounded construction. It prioritizes clarity and even texture in text while keeping a sleek, modern silhouette for display use.
Round letters stay very open at the apertures, helping text maintain clarity in longer lines. Numerals follow the same smooth, wide construction, with simple shapes and consistent stroke behavior that matches the letters.