Sans Normal Jamor 12 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Halogen' and 'Halogen Flare' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, signage, modern, friendly, techy, confident, clean, clarity, modernization, approachability, visibility, rounded, geometric, soft-cornered, open apertures, smooth.
A broad, rounded sans with generous proportions and a smooth, even stroke that keeps the texture steady across lines. Curves are built from clean circular/elliptical geometry, while terminals are mostly blunt with softened joins, giving the forms a polished, slightly aerodynamic feel. Counters are large and open, and the lowercase shows a notably tall x-height, helping small shapes stay clear even as the letters run wide. Overall spacing reads comfortable and uncramped, with consistent rhythm in both caps and lowercase.
Works well for display typography such as headlines, brand wordmarks, posters, and packaging where width and presence are an asset. The open counters and tall lowercase proportions also support UI labels, dashboards, and signage-style applications where quick recognition matters.
The tone is contemporary and approachable, pairing a tech-forward cleanliness with friendly roundness. Its wide stance and soft geometry project confidence and clarity without feeling sharp or aggressive, making it feel suited to modern product and interface contexts.
The design appears aimed at a modern, geometric sans that prioritizes clarity and contemporary character while remaining welcoming. Its wide proportions and rounded construction suggest an intention to deliver strong visibility in prominent settings without sacrificing readability in longer lines.
Round letters like O/Q are strongly elliptical and stable, and the numerals follow the same smooth, wide construction for a cohesive alphanumeric set. Diagonals (V/W/X/Y) are sturdy and open, avoiding spindly joints, and the overall silhouette stays legible in the sample paragraph with minimal visual noise.