Sans Superellipse Runur 10 is a regular weight, narrow, medium contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, interfaces, modern, utilitarian, condensed, clean, technical, space-saving, clarity, modernity, geometric character, display impact, compact, geometric, squared-round, sturdy, crisp.
A compact, condensed sans with squared-round (superelliptical) construction and largely uniform stroke widths. Curves resolve into rounded-rectangle bowls and counters, while verticals stay straight and firm, creating a tight, efficient rhythm in text. Terminals are clean and blunt, apertures are relatively closed, and the overall color reads dark and even at display sizes. Figures follow the same condensed, sturdy logic with simple, no-nonsense forms.
Works well for headlines and compact display settings where horizontal space is limited, such as posters, packaging, and signage. Its dense proportions and sturdy forms also suit UI labels and dashboards where a clean, contemporary voice is desired, particularly at medium-to-large sizes.
The tone is modern and pragmatic, with a slightly industrial feel driven by its tight proportions and squared-round geometry. It communicates clarity and efficiency rather than warmth, making it feel contemporary, controlled, and purpose-built.
Likely designed to provide a space-saving, contemporary sans with a recognizable squared-round geometry that stays legible and consistent in bold, attention-getting typography. The intent appears to balance straightforward readability with a distinctive, engineered silhouette.
In the samples, the font holds together well in dense lines thanks to its consistent stroke behavior and compact widths. The rounded-rectangle influence is especially noticeable in letters with bowls and in the general squareness of curves, which lends a distinctive, engineered personality compared to purely circular grotesques.