Sans Normal Utlis 13 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Beaumont' by Studio Buchanan (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, retro, add motion, maximize impact, save space, project strength, oblique, condensed, upright stress, compact, energetic.
A compact, oblique sans with tightly set proportions and a forward-leaning stance. Strokes feel sturdy and mostly monolinear with subtle modulation, and curves are cleanly rounded without decorative terminals. Counters are relatively small and apertures tend toward closure, giving the face a dense, high-impact texture. The rhythm is brisk and verticals stay firm while diagonals and curves emphasize motion, producing a crisp, punchy silhouette at display sizes.
Works best for short, high-visibility text such as headlines, posters, sports or activewear branding, and punchy packaging callouts. The condensed, slanted forms also suit space-constrained signage or UI labels where a dynamic voice is desired, though the dense counters suggest more restraint for long paragraphs at small sizes.
The overall tone is assertive and kinetic, with a sporty, action-oriented feel. Its slanted construction and compact width create a sense of speed and urgency that reads as contemporary with a light retro signage/athletic influence.
Likely designed to deliver a fast, emphatic sans voice that stays clean and legible while projecting motion. The compact width and consistent oblique angle point to an intent for attention-grabbing display typography with a modern, energetic demeanor.
Capitals are tall and streamlined, and the numerals are similarly narrow with clear, high-contrast silhouettes suitable for quick recognition. The lowercase maintains a straightforward, utilitarian structure with consistent slant and compact spacing, favoring impact over openness.