Serif Normal Ihgil 7 is a light, normal width, high contrast, upright, normal x-height font visually similar to 'Loretta' and 'Loretta Display' by Nova Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, magazines, literature, branding, classic, literary, refined, formal, text reading, classic tone, editorial clarity, typographic tradition, transitional, bracketed, crisp, bookish, elegant.
This serif typeface combines crisp, high-contrast strokes with smoothly bracketed serifs and a steady, text-oriented rhythm. Curves are clean and controlled, with relatively narrow apertures in letters like C and e, and confident vertical stress across rounded forms. Capitals feel dignified and evenly proportioned, while the lowercase maintains a traditional structure with clear differentiation between similar forms (for example, i/l/1). Numerals are proportional with pronounced thick–thin modulation and a classic, old-style flavor in several shapes.
It suits long-form reading such as books and essays, as well as editorial layouts where a polished, classical voice is desired. The strong contrast and crisp serifs also make it effective for headlines, pull quotes, and refined brand applications where a traditional serif presence is appropriate.
The overall tone is traditional and composed, with a distinctly literary feel. Its sharp hairlines and tailored serifs communicate refinement and formality, while the familiar proportions keep it grounded and readable for conventional publishing contexts.
The design appears intended as a conventional, high-contrast text serif that delivers a classic publishing tone with clean, disciplined drawing. It prioritizes familiar letterforms and an even typographic color to support readable, formal composition.
The spacing and sidebearings appear balanced for continuous reading, and the sharp joins and tapered terminals give the face a crisp, print-like finish. Italic forms are not shown, so the visible style reads as a straightforward roman intended for general typography.