Sans Normal Linan 7 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Pais' by Latinotype, 'RF Dewi' by Russian Fonts, 'Herokid' by W Type Foundry, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, punchy, emphasis, speed, impact, modernity, clarity, oblique, rounded, compact, clean, high-impact.
A heavy oblique sans with smooth, rounded curves and compact, tightly built counters. Strokes are thick and consistent with subtly modulated joins, producing clean, solid silhouettes that hold up at large sizes. The italic slant is strong and uniform, giving letters a forward-leaning stance; terminals are mostly blunt with occasional angled cuts that sharpen the rhythm. Round letters (C, O, Q) are broad and even, while diagonals (V, W, X, Y) are sturdy and tightly drawn, keeping the overall texture dense and cohesive.
Best suited to short, high-impact text such as headlines, posters, brand marks, sports and event graphics, and packaging where a dense typographic color is an asset. It can also work for UI labels or navigation at larger sizes when a strong, energetic voice is desired, but its weight and slant make it less ideal for extended body copy.
The overall tone is fast, forceful, and contemporary. Its pronounced slant and weight suggest motion and urgency, lending a confident, competitive feel that reads as sporty and headline-driven rather than quiet or delicate.
Designed to deliver maximum impact through weight and a decisive oblique angle, balancing geometric roundness with sturdy construction for clarity. The letterforms aim for a modern, energetic presence that stays clean and readable while projecting motion and emphasis.
Uppercase forms feel compact and stable, while lowercase remains highly legible with clear bowls and minimal fraying at joins. Figures are bold and simplified with strong vertical emphasis, matching the letterforms’ dense color and keeping numerals visually consistent in mixed settings.