Sans Normal Radev 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Trade Gothic Next Soft Rounded' by Linotype; and 'News Gothic SB' and 'News Gothic SB Vietnam' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, approachable, playful, confident, approachability, clarity, modernity, impact, simplicity, rounded, soft corners, geometric, compact, sturdy.
A rounded, geometric sans with heavy, even strokes and softened terminals throughout. Counters are open and largely circular, with a compact feel created by broad curves and short joins; diagonals and bends are subtly eased rather than sharp. Uppercase forms are clean and blocky (notably the straight-sided N/H and wide, circular O), while the lowercase keeps simple constructions with single-storey a and g, a rounded-shoulder n/m, and a hook-like f that stays smooth and compact. Numerals follow the same soft, sturdy logic, with simple shapes and consistent weight that maintain legibility at display sizes.
Well-suited to headlines and short-to-medium copy where a warm, modern voice is needed, especially in branding and packaging. The soft geometry also works well for signage and posters, where clear silhouettes and an approachable tone help maintain readability and impact.
The overall tone is friendly and contemporary, with a slightly playful warmth from the rounded corners and generous curves. It reads confident and uncomplicated, avoiding sharpness or formality while still feeling polished and purposeful.
The design appears intended to deliver a contemporary, friendly sans that stays highly legible while projecting softness and approachability. Its simplified geometry and rounded finishing suggest a focus on versatile, high-impact typography for modern visual identities.
Stroke endings appear consistently rounded, giving lines a cushioned, tactile quality. Spacing and rhythm look steady in text, and the shapes lean toward broad, simple silhouettes that prioritize clarity over intricate detail.