Sans Normal Ridaz 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream; 'Itzkarl' by Hanken Design Co.; 'Trade Gothic', 'Trade Gothic Next', and 'Trade Gothic Next Soft Rounded' by Linotype; and 'News Gothic' by ParaType (names referenced only for comparison).
Keywords: branding, headlines, packaging, signage, ui labels, friendly, modern, confident, approachable, clean, approachability, clarity, brand tone, modernity, legibility, rounded, soft terminals, geometric, solid, compact.
A rounded sans with sturdy, even strokes and softly squared curves throughout. Forms are largely geometric, with circular counters and smooth joins, producing a calm, consistent rhythm in both caps and lowercase. Terminals are gently rounded rather than sharply cut, and the overall silhouette reads compact and stable, with clear apertures and straightforward construction that stays legible in continuous text.
This font works well for branding systems, product packaging, and short-to-medium headlines where a friendly modern tone is desired. Its rounded construction and sturdy color also suit wayfinding and signage, as well as UI labels and callouts where clarity and warmth should coexist.
The tone is friendly and contemporary, with a welcoming softness that avoids feeling playful or quirky. Its solid weight and rounded finishing give it a confident, approachable voice suitable for clear messaging and brand-forward headlines.
The design appears intended to deliver a modern geometric sans that feels warm and accessible, pairing strong legibility with softened edges for a more human, brand-friendly finish.
Capital shapes lean broad and open, with smooth curvature in letters like C, G, and S and a clean, uncomplicated E/F. Lowercase features a single-storey a and g, reinforcing the geometric, approachable character, while numerals are rounded and robust for clear presence in UI-like settings.