Sans Normal Lymor 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Kinetika' by Monotype, 'LFT Etica' by TypeTogether, and 'Codec Pro' and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, friendly, energetic, retro, impact, motion, headline clarity, brand punch, slanted, geometric, rounded, compact apertures, ink-trap touches.
A heavy, right-slanted sans with broad, rounded forms and a dense, blocky color on the page. Curves are built from smooth circular geometry, while many joins and terminals are cut on a consistent diagonal, giving the design a crisp, engineered feel. Counters are relatively compact and apertures tend to be narrowed, which increases impact in headlines. The lowercase shows a single-storey a and g, round i/j dots, and a sturdy, compressed rhythm; numerals are chunky and rounded with prominent bowls.
Best suited to headlines, display copy, and short emphatic statements where impact and motion matter. It works well for sports and fitness branding, promotional graphics, packaging callouts, and bold editorial titling where a friendly yet forceful voice is desired.
The overall tone is energetic and assertive, with a sporty, poster-like presence. Its rounded geometry keeps the voice approachable, while the aggressive slant and thick silhouettes add motion and urgency.
The design appears intended to deliver maximum visual punch with a sense of speed, using rounded geometry for familiarity and consistent diagonal cuts to reinforce forward motion and branding clarity.
The diagonal terminal treatment repeats across many letters, creating a cohesive forward-leaning texture. In continuous text the weight and tight interior spaces can make small sizes feel crowded, but at larger sizes the shapes read as confident and graphic.