Sans Normal Lybew 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Urbane' by Device, 'Passenger Sans' by Indian Type Foundry, 'Fact' by ParaType, 'TT Norms Pro' by TypeType, 'Inovasi' by XdCreative, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, loud, confident, playful, impact, momentum, display clarity, brand voice, attention, slanted, blocky, rounded, compact, high-impact.
A heavy, slanted sans with broad proportions and tightly filled counters that create a dense, poster-like texture. Strokes stay largely uniform, with rounded turns and softly squared terminals that keep forms chunky rather than sharp. The letterforms lean forward with a consistent oblique angle, and the overall rhythm is compact, emphasizing bold silhouettes over interior detail. Uppercase shapes read sturdy and geometric, while lowercase forms remain simplified and sturdy, maintaining the same thick, compressed-counter look across the set.
Best suited to big, high-impact applications such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks where a forward-leaning, energetic voice is needed. It can also work for short UI labels or badges when set large enough to preserve internal clarity.
The overall tone is fast, punchy, and attention-seeking, with a sporty, headline-driven attitude. Its forward slant and dense blackness convey urgency and momentum, while the rounded construction adds a friendly, slightly playful edge rather than an aggressive one.
The design appears intended to deliver maximum visual punch with a forward-driving slant and compact interior spaces, prioritizing bold silhouettes and quick recognition in display settings. Its rounded, geometric construction suggests a goal of combining athletic energy with approachable friendliness.
At larger sizes the shapes feel clean and confident, but the very small apertures and counters suggest it will look best when given enough size and breathing room. Numerals match the same bold, rounded construction and read as sturdy, display-oriented figures.