Sans Normal Semom 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, wayfinding, editorial, presentations, clean, friendly, modern, neutral, approachable, versatility, readability, modernity, friendliness, clarity, rounded terminals, geometric, open apertures, high legibility, low contrast.
A clean sans serif built from simple geometric strokes with low contrast and gently rounded terminals. Curves are smooth and even, with a consistent rhythm and generous interior space in letters like C, G, O, and e. The uppercase set reads broad and steady, while the lowercase shows straightforward, single-storey forms (notably a and g) and clear, open apertures that support clarity at text sizes. Numerals follow the same soft, rounded construction, keeping the overall texture even and uncluttered.
This font works well for UI text, product copy, and dashboards where a clean, even texture and open counters aid fast reading. Its friendly geometry also suits contemporary branding, packaging, and marketing headlines, while remaining restrained enough for editorial layouts, captions, and presentation decks.
The overall tone is modern and approachable, combining a neutral, functional voice with a subtle friendliness from the rounded stroke endings. It feels calm and confident rather than attention-seeking, making it suitable for interfaces and everyday communication where readability and a welcoming mood matter.
The design appears intended as a versatile, general-purpose sans serif with a geometric backbone and softened terminals to improve approachability. Its consistent stroke treatment and open forms suggest an emphasis on clarity across both display lines and continuous reading.
Key distinguishing details include rounded stroke caps on many terminals, a simple curved-shoulder r, a single-storey g with an open bowl, and a Q with a small, angled tail. Uppercase forms are clean and geometric, with minimal ornamentation and consistent spacing that produces an even grayscale in paragraph settings.