Sans Normal Vubab 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Esenka' by Differentialtype, 'Ciutadella' by Emtype Foundry, 'Anantason Mon' and 'Anantason Reno' by Jipatype, 'Handelson' by Melvastype, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, playful, approachable, clean, friendly modernity, high impact, clear readability, soft geometry, rounded, soft terminals, compact, open apertures, geometric.
A heavy, rounded sans with monoline strokes and softly squared corners throughout. Curves are smooth and generous, with open, readable counters and a steady, even color on the page. The lowercase shows a single-storey a and g, a compact t with a short crossbar, and generally simplified, geometric construction. Figures are large and sturdy with round bowls and minimal contrast, matching the letters closely for cohesive text and display use.
This font is well suited to branding and identity work that needs a warm, modern sans, as well as headlines, posters, and packaging where bold clarity matters. Its rounded construction and large, open forms also make it a strong choice for signage and short UI labels at larger sizes.
The overall tone is friendly and contemporary, with a soft, approachable voice created by rounded terminals and simplified shapes. Its sturdy weight and clean geometry give it a confident, straightforward feel without becoming harsh or technical.
The design appears intended to deliver a contemporary rounded sans with a strong, even presence and high immediate legibility. By emphasizing simplified geometry and soft terminals, it aims to feel welcoming while still reading as clean and modern.
Round letters like O, Q, and 0 are broad and smooth, while diagonals (V, W, X, Y) keep a consistent stroke and slightly softened joins. The lowercase rhythm is tight and efficient, helping text blocks feel solid and even at larger sizes.