Sans Normal Ogdu 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'CF Asty' by Fonts.GR, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Camphor' by Monotype, 'Mundial Narrow' by TipoType, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, approachability, modernity, simplicity, rounded, geometric, sturdy, compact, high-impact.
A heavy, rounded sans with broad circular bowls and softly curved joins, balanced by decisively cut terminals. Stroke weight is consistently dense and even, producing solid counters and a strong silhouette at both display and paragraph sizes. Proportions feel slightly compact, with wide curves on letters like C, O, and S and straightforward, open forms in lowercase, giving the design a stable, contemporary rhythm.
Well-suited to headlines, posters, and brand marks that need immediate impact and clear recognition. The strong, rounded forms also work effectively for packaging and short UI or signage phrases where legibility and presence are priorities.
The tone is bold and approachable—modern and energetic without feeling aggressive. Its rounded geometry and smooth curves read as friendly and current, while the substantial weight conveys confidence and emphasis.
Designed to deliver a contemporary, geometric feel with a friendly edge, prioritizing strong silhouettes and straightforward readability. The overall construction suggests an emphasis on versatile display use while remaining stable in shorter blocks of text.
Curved characters maintain a consistent roundness across the set, while straighter forms rely on clean, simple construction and minimal detailing. Numerals match the letterforms in heft and curvature, reinforcing a unified, contemporary voice.