Sans Normal Obkaz 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, friendly, punchy, modern, sporty, high impact, bold branding, display clarity, modern simplicity, rounded, blocky, compact, soft corners, sturdy.
A heavy, geometric sans with broad, rounded bowls and compact apertures that keep counters tight at display sizes. Strokes are consistently thick with minimal modulation, and terminals tend toward squared cuts with softened curvature in round letters, creating a blocky-yet-smooth silhouette. The overall rhythm is dense and stable, with generous vertical emphasis and clean, straightforward construction across capitals, lowercase, and figures.
Best suited to headlines, titles, and short-to-medium blocks of display text where a dense, high-contrast-to-background texture is desirable. It fits branding systems, packaging, signage, and sports or entertainment graphics that need clear, immediate presence at larger sizes.
The font projects a bold, assertive tone that feels contemporary and approachable rather than severe. Its rounded geometry and chunky proportions give it a friendly toughness suited to high-impact messaging and energetic branding.
The design appears intended to deliver maximum impact with simple geometric forms, combining sturdy construction with rounded friendliness. It prioritizes visual solidity and legibility in attention-grabbing settings over delicacy or fine typographic nuance.
The lowercase shows single-storey forms in key letters (notably the a and g), reinforcing a geometric, simplified voice. Numerals are similarly weighty and rounded, maintaining a uniform, poster-like color in text lines.