Sans Superellipse Hogud 12 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, punchy, friendly, modern, sporty, impact, clarity, approachability, modernity, display strength, rounded, compact, blocky, high-impact, geometric.
A heavy, geometric sans with rounded-rectangle construction and broadly curved corners that keep counters open despite the dense weight. Strokes are uniform and assertive, with straight-sided verticals and squared terminals softened by consistent radiusing. The lowercase is compact with a tall x-height, short extenders, and simple, single-storey forms, giving lines a tight, efficient texture. Round letters like C, G, O, and Q read as superelliptical shapes, while diagonals in V, W, X, and Y are sturdy and slightly condensed to maintain a solid, poster-ready silhouette.
Best suited to large-size applications where impact is the priority: headlines, posters, signage, and bold brand marks. It also fits packaging and promotional graphics that need a compact, sturdy sans with friendly rounding and high legibility at display sizes.
The overall tone is bold and straightforward, projecting energy and clarity without feeling sharp or aggressive. Its rounded geometry adds approachability, while the weight and tight rhythm create a strong, attention-grabbing presence that feels contemporary and athletic.
Designed to deliver maximum impact through dense weight, simple geometry, and rounded superelliptical curves. The intent appears to be a versatile display sans that stays readable and contemporary while adding warmth via softened corners and open counters.
At text sizes the weight produces a dark color and strong emphasis, making spacing and line breaks more noticeable than in lighter styles. Numerals are similarly robust and simplified, matching the letterforms for cohesive, headline-oriented composition.