Sans Normal Obgiz 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'ITC Officina Display' by ITC, 'American Auto' by Miller Type Foundry, 'PF Square Sans Condensed Pro' by Parachute, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids design, playful, friendly, bubbly, punchy, retro, display impact, approachability, retro flavor, playful branding, rounded, soft corners, bulky, compact, cheerful.
A heavy, rounded sans with broad, inflated shapes and softly blunted terminals. Curves dominate the construction, with generous bowls and small, tight apertures that create a compact, inky texture in text. Strokes stay even and sturdy, and many joins feel slightly pinched or tucked, giving letters a sculpted, cutout-like quality. The lowercase shows single-storey forms (notably a and g) and a large, circular i/j dot, while figures are wide and strongly built with smooth curves.
Best suited to display typography such as headlines, posters, short callouts, and brand marks where bold, friendly impact is desired. It also fits packaging and entertainment-oriented graphics, especially when set large with ample spacing to keep interior spaces from filling in.
The overall tone is upbeat and approachable, with a bold, cartoonish warmth that feels more fun than formal. Its chunky rhythm and rounded silhouettes suggest a retro display personality—confident, a bit mischievous, and designed to grab attention quickly.
The design appears intended to deliver maximum visual presence with a soft, approachable feel—combining sturdy, uniform stroke weight with rounded geometry for a playful display voice that stays legible and consistent across letters and numerals.
Because counters and apertures are relatively tight at this weight, the face can read darker in longer lines; it benefits from generous tracking and breathing room. The forms remain clear at display sizes, where the rounded geometry and lively silhouettes are most apparent.