Sans Normal Obmor 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'EquipCondensed' by Hoftype, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, 'Performa' by Resistenza, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, retro, high impact, approachable tone, signage clarity, geometric rhythm, rounded, soft corners, compact, heavy, chunky.
A very heavy, rounded sans with compact proportions and soft, slightly squared curves. Strokes are broadly even, with generous counters that keep interior spaces open despite the weight. Terminals are clean and blunt, and many joins show subtle rounding that reduces sharpness and gives a molded, “cut-out” feel. The lowercase is sturdy and wide-footed, with single-storey forms (notably the a and g) and a simple, short-armed t; numerals are large and blocky with clear, circular bowls.
This font is best suited to display work where weight and presence matter: headlines, posters, brand marks, packaging, and bold signage. It also performs well for short blocks of large text where you want a dense, attention-grabbing texture without harsh corners.
The overall tone is bold and approachable, combining strong visual impact with friendly, rounded shapes. It reads as energetic and slightly nostalgic, evoking classic signage and mid-century display lettering while staying clean and contemporary.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing strong silhouettes, high legibility at large sizes, and a cohesive geometric rhythm for bold editorial and branding applications.
The design emphasizes solid silhouettes and stable verticals, producing a tight, rhythmic texture in paragraphs at large sizes. Curved letters like C, G, O, and S lean into broad, circular geometry, while diagonals (V, W, X, Y) remain chunky and sturdy rather than sharp.