Sans Normal Tyros 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Cynosure Soft' by Device, 'Corelia' by Hurufatfont, 'Core Sans E' by S-Core, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, punchy, sporty, impact, approachability, display clarity, bold branding, rounded, soft terminals, compact, chunky, high impact.
This typeface uses heavy, compact letterforms with rounded, blunted terminals and smooth curves that keep counters open despite the mass. Strokes are largely monolinear with subtle modulation, and joins are clean and sturdy, producing a solid, poster-like texture. The lowercase shows simple, single-storey constructions (notably a and g) and short extenders, while the numerals are broad and weighty with generous interior space for clarity. Overall spacing and proportions create a dense rhythm that reads as bold and stable rather than sharp or delicate.
Best suited for headlines, short statements, and branding where strong presence and quick legibility are needed. It should work well on posters, packaging, signage, and digital hero text, especially where a friendly, bold voice is desired.
The tone is assertive and upbeat, with a soft-edged, approachable feel that leans slightly retro. Its chunky shapes suggest friendliness and energy, making it feel at home in bold, attention-seeking settings without becoming aggressive.
The design appears intended to deliver maximum impact with rounded, approachable geometry—prioritizing bold readability and a cohesive, energetic texture in display applications.
The overall silhouette favors rounded shoulders and softened corners, which helps large blocks of text feel cohesive and less harsh. The heaviest horizontals and rounded bowls give the face a strong headline color, while distinct shapes in letters like J, Q, and the numerals help maintain quick recognition at display sizes.