Sans Superellipse Ornud 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, modern, assertive, technical, space saving, high impact, modern utility, sign clarity, compact, sturdy, blocky, rounded corners.
A condensed sans with heavy vertical stems and compact proportions. Curves are built from rounded-rectangle geometry, producing squarish bowls and softly radiused corners rather than fully circular forms. Stroke weight is generally even with subtle modulation, and counters are tight but clearly opened for legibility. Terminals are mostly flat and clean, with a tall, economical rhythm in both uppercase and lowercase that keeps lines dense and efficient.
Best suited to short-form display work where space is tight and impact matters, such as headlines, poster typography, brand wordmarks, packaging callouts, and bold signage. It can also serve as a supportive UI or label face when used at sizes large enough to preserve its tight counters.
The overall tone is utilitarian and forceful, with a contemporary, engineered feel. Its rounded-rectilinear shapes soften the heaviness slightly, giving it a friendly edge while staying firmly in a strong, no-nonsense voice.
The design appears intended to deliver maximum presence in a narrow footprint, combining sturdy, billboard-like weight with softened superelliptical curves for a modern, approachable industrial look.
Round characters like O/Q and 0 read as superelliptical and vertically oriented, reinforcing the condensed stance. Numerals and capitals share a consistent, sign-like solidity, and the lowercase maintains straightforward, minimal construction that supports fast reading at larger sizes.