Sans Normal Atmis 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, presentations, signage, clean, friendly, contemporary, approachable, neutral, everyday utility, clarity, accessibility, modern neutrality, readability, rounded, open forms, humanist, soft terminals, airy.
A clean sans with gently rounded curves, soft stroke endings, and a calm, even rhythm. Proportions feel balanced and moderately open, with broad bowls and generous apertures that keep counters clear in both uppercase and lowercase. Strokes are consistent and smooth, with subtle rounding at corners and joins that avoids a rigid, mechanical feel. Overall spacing reads comfortable and uncluttered, supporting legibility in continuous text.
This font suits interface copy and product UI where clarity at small sizes is important, as well as longer-form reading in editorial layouts. Its open shapes and restrained personality also make it effective for presentations, wayfinding, and general-purpose branding that needs to stay clean and accessible.
The tone is neutral and contemporary, with a friendly warmth coming from its rounded shapes and soft terminals. It feels practical and understated rather than stylized, projecting clarity and approachability in everyday communication.
The design appears intended as a versatile, modern sans for broad everyday use, prioritizing clear letterforms, comfortable spacing, and a friendly neutrality that won’t overpower content.
Figures are simple and unobtrusive, matching the letterforms’ rounded construction and restrained detailing. The overall character remains consistent across caps, lowercase, and numerals, giving the font a cohesive, workhorse appearance.