Sans Normal Atnum 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, children’s media, packaging, posters, headlines, friendly, casual, approachable, playful, hand-drawn, approachability, readability, informality, warmth, rounded, soft terminals, humanist, open apertures, monoline-ish.
A rounded sans with a relaxed, humanist skeleton and softly tapered stroke ends. Curves are smooth and generously open, with single-storey lowercase forms (notably a and g) and compact, slightly irregular proportions that feel drawn rather than engineered. Uppercase shapes stay simple and wide-shouldered, while lowercase letters show mild asymmetry and varied curve tension, producing an easy, informal rhythm. Numerals follow the same soft, rounded construction and maintain clear, uncomplicated silhouettes.
Works well for interface labels, short paragraphs, and brand messaging where a friendly tone is desired. It’s especially suited to educational or children-oriented materials, packaging, and casual editorial headlines, while remaining legible enough for general-purpose text at comfortable sizes.
The overall tone is warm and conversational, leaning toward a casual, hand-made friendliness rather than a strict corporate neutrality. Its gentle rounding and open forms give it a welcoming, slightly playful voice that reads as modern and personable.
The font appears intended to deliver an approachable sans-serif voice with a subtly hand-drawn feel—prioritizing readability and warmth over strict geometric precision. Its rounded construction and open counters suggest a goal of everyday versatility with an inviting personality.
The design favors clarity through large counters and open joins, with terminals and junctions kept smooth to avoid harsh corners. Spacing appears even and readable in running text, and the slightly organic shaping adds character without becoming overly decorative.