Sans Normal Ifgum 10 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, casual, approachable, lively, approachability, informality, motion, modernity, rounded, soft terminals, hand-drawn, monoline, oblique stress.
A rounded, monoline sans with a consistent rightward slant and softened, brush-like terminals. Strokes stay largely uniform in thickness, with curves doing most of the shaping and only minimal modulation at joins. Counters are open and generously rounded, while diagonals (A, K, V, W, X) feel slightly calligraphic due to tapered endings. Proportions are compact but not condensed, with steady spacing and a cohesive, smooth rhythm across letters and numerals.
Well suited to branding and packaging that want a friendly, contemporary feel, as well as posters, headlines, and social media graphics where the slanted, rounded forms add motion. It can also work for short editorial callouts or UI accents when a personable tone is preferred over strict neutrality.
The overall tone is warm and informal, combining the clarity of a simple sans with the energy of a casual handwritten italic. It reads as upbeat and personable rather than technical, lending a conversational voice to headings and short passages.
The design appears intended to deliver an approachable, modern sans voice with handwritten warmth, using consistent rounded geometry and soft stroke endings to keep the texture smooth while the italic angle adds momentum.
Uppercase forms remain clean and straightforward, while lowercase includes friendly single-storey shapes and a looped g that reinforce the informal character. Numerals follow the same rounded construction, with soft curves and a slightly buoyant stance that matches the italic flow.