Sans Superellipse Hobuv 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Jawbreak' by BoxTube Labs, 'Bystone' by GraphTypika, 'Block Capitals' by K-Type, and 'Hemispheres' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, assertive, utilitarian, compact, impact, clarity, modern branding, geometric unity, durability, squared, rounded corners, blocky, condensed feel, stencil-like hints.
A heavy, block-based sans with superelliptical geometry: rounded-rectangle counters, softened outer corners, and largely uniform stroke weight. Curves are built from squarish arcs rather than true circles, giving O/Q/0 a rectangular roundness, while joins remain crisp and orthogonal. Proportions read compact with tight apertures in letters like C, S, and e, and a generally sturdy, low-detail construction that favors straight stems and flat terminals. Numerals are similarly squared and robust, with minimal modulation and clear, sign-like silhouettes.
Best suited to short, high-impact settings such as headlines, posters, team or athletic identities, packaging callouts, and bold signage where the compact shapes and strong mass can carry from a distance. It can also work for logo wordmarks that want a squared, engineered presence, especially when set with generous tracking to open up the tight apertures.
The overall tone is bold and no-nonsense, projecting strength and practicality. Its squared curves and compressed openings evoke industrial labeling and sports branding, with a contemporary, engineered feel rather than a friendly or delicate one.
The font appears designed to deliver maximum visual weight and clarity through simplified, rounded-rectilinear forms, prioritizing sturdy silhouettes and consistent geometry. The intention reads as a modern, industrial display sans that remains legible and distinctive in bold applications.
The design maintains consistent corner radii across curved and rectangular forms, reinforcing a cohesive rounded-rectangle theme. Some shapes show subtle cut-in notches or tight joins (notably in K, R, and S), which adds a slightly mechanical, punched-letter character at larger sizes.