Sans Superellipse Otrow 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka, 'Refinery' by Kimmy Design, and 'Boxed' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, technical, industrial, assertive, modern, compact, impact, clarity, modernization, geometric unity, robustness, rounded corners, squared curves, boxy, sturdy, high impact.
A compact, heavy sans with a squared, superelliptical construction that blends straight stems with rounded-rectangle curves. Corners are consistently softened, counters are tight, and terminals tend to finish bluntly, producing a dense, blocky texture. Proportions feel efficient and slightly condensed in impression, with uniform stroke weight and minimal modulation. The lowercase is straightforward and utilitarian, with a single-storey a and simple, closed forms; numerals are similarly squared and sturdy, maintaining the same rounded-corner geometry.
Best suited to display settings where strong presence and quick recognition are needed, such as headlines, posters, brand marks, packaging, and short signage copy. It can also work for UI labels or navigation when used at comfortable sizes, where its compact counters remain clear.
The overall tone is confident and utilitarian, leaning toward an engineered, industrial feel. Its rounded-square shapes read as modern and technical rather than friendly or calligraphic, giving it a pragmatic, no-nonsense voice suited to bold statements.
The font appears intended to deliver high-impact sans typography built from rounded-rectangular geometry, emphasizing consistency and robustness. Its design choices prioritize a contemporary, technical look with clean, simplified forms that hold up well in bold, attention-oriented applications.
The design’s rhythm is driven by repeated rounded-rectangle bowls (notably in O/C/G/e/0/8/9), creating strong visual consistency across letters and figures. The dense apertures and compact counters increase impact, while the softened corners keep the texture from feeling harsh.