Serif Other Etmo 10 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, packaging, posters, dramatic, elegant, expressive, distinctive identity, display impact, luxury tone, editorial voice, decorative detail, calligraphic, flared, bracketed, ink-trap, swashy.
A stylized italic serif with sharp, calligraphic construction and pronounced thick–thin modulation. Serifs are wedge-like and often flare into pointed terminals, with frequent notch-like ink traps and small cut-ins at joins that create a carved, faceted impression. Curves are generous and slightly compressed in places, while diagonals and entry strokes are crisp and forward-leaning; counters stay fairly open despite the heavy contrast. Overall spacing reads on the roomy side, and the rhythm alternates between sturdy stems and hairline connections for a lively, sculptural texture in text.
Best suited to headlines, pull quotes, mastheads, and other display settings where its cut-in details and contrast can be appreciated. It also fits fashion, beauty, and premium packaging identities, and can work for short editorial passages at larger sizes where texture is desired more than neutrality.
The tone is theatrical and couture-leaning—refined but intentionally edgy. Its sharp terminals and carved details evoke luxury publishing and display typography with a hint of vintage poster drama rather than quiet bookishness.
The design appears aimed at delivering an italic serif with a distinctive carved signature—balancing classic Didone-like contrast with decorative notches and flared terminals to create a memorable, brand-forward voice.
Uppercase forms feel emblematic and chiseled, with distinctive internal cut-ins that add sparkle at larger sizes. Numerals follow the same high-contrast, italic energy and read as display-oriented, with several figures showing pronounced tapering and pointed ends that emphasize motion.